- Start by scanning the world in a macro (large picture) manner. Go in-depth with a micro (industry/company) scan. Examine a company’s financial statements for the last five years or more. To locate this data, utilize:
Differential Intelligence This link will launch in a new tab.Only University of Utah Faculty, Staff, and Students
Mergent Intellect is a global database of business intelligence.
Mergent Online – this link will open in a separate tabOnly University of Utah Faculty, Staff, and Students
More than 10,000 firms listed on the NYSE, AMEX, and Nasdaq exchanges have searchable data available in this database. All financial data, including balance sheets, income statements, expenses, assets, liabilities, cash flow, performance trends, and more, are given exactly as stated.
- Locate rivals. Make a contrast and comparison. To identify rivals, use the SIC or NAICS code. Utilize IBISWorld
- Use: to determine the size of your company’s market and its relative market share to the rest of the industry. Business stories that are published in magazines or newspapers also contain information about market shares. It could be necessary for you to use:
Premier Business Source This link will launch in a new tab.Only University of Utah Faculty, Staff, and Students
includes around 2,300 periodicals’ complete texts. Searchable referenced references dating back to 1998 are available, along with full-text results dating back to 1886. Numerous business disciplines are covered by this database, such as accounting, finance, economics, POM, MIS, marketing, and management. SWOT analysis, industry reports, nation reports, company profiles, and market research reports are among the additional full-text non-journal information available.
Nexis University This link will launch in a new tab. Only University of Utah Faculty, Staff, and Students
With an easy-to-use interface that facilitates discovery across all content types, Nexis UniTM delivers access to over 15,000 news, business, and legal sources from LexisNexis.
Historical Newspaper for Wall Street Journal This link will launch in a new tab.Only University of Utah Faculty, Staff, and Students
The Wall Street Journal’s whole image archive is accessible through this database. Included is every issue from 1889 to 2011, containing full page and article images in PDF format as well as the whole publication from cover to cover.
to locate this data.
- Examine: Value Line This link will launch in a new tab.Only University of Utah Faculty, Staff, and Students
Access to documents and financial data for numerous companies is possible through this database.
for unbiased, independent, up-to-date assessments of the company’s present situation and forecasts for the next three to five years.
5. SWOT analysis (opportunities, threats, weaknesses, and strengths). This information can be found by using:
Premier Business Source This link will launch in a new tab. Only University of Utah Faculty, Staff, and Students
includes around 2,300 periodicals’ complete texts. Searchable referenced references dating back to 1998 are available, along with full-text results dating back to 1886. Numerous business disciplines are covered by this database, such as accounting, finance, economics, POM, MIS, marketing, and management. SWOT analysis, industry reports, nation reports, company profiles, and market research reports are among the additional full-text non-journal information available.
Gale Global Business Insights This link will launch in a new tab. Only University of Utah Students, Faculty & Staff offers scholars and students comprehensive, in-depth coverage of international business.
By doing the above procedures, you might be able to make inferences about the business or sector.
- You will go through the aforementioned steps repeatedly as they are a recursive procedure. An hour before the deadline for your assignment, you can come across an article or an update regarding your organization.